In a world where innovation moves fast and tech continues to shape the future, GCash—the Philippines’ top finance superapp—is making sure women aren’t just included in the conversation. They’re leading it.
At She Can 2025, GCash went beyond the usual recognition rites and turned the spotlight on the resilience, influence, and powerhouse leadership of its female employees. This wasn’t your typical awards event—it was a bold celebration of grit, growth, and game-changing impact.
More Than Titles
The campaign started with an open call for stories, and what came in were 78 moving narratives of women breaking barriers, lifting others, and redefining what leadership looks like in tech. From that pool, 12 phenomenal women emerged—each one honored under three categories: She Can Lead, She Can Inspire, and She Can Conquer. Think: changemakers with courage, smarts, and serious staying power.
Wisdom from Women Who’ve Been There
The celebration featured the She Can Empowerment Forum, where seasoned journalists Ces Drilon, Bernadette Sembrano, and Jacque Manabat shared candid, heartfelt advice about navigating life and leadership. Manabat, known for her fearless reporting, struck a chord with this gem:
“Iba ang lakas ng babae. We don’t let our scars define us—we nurture them to create impact.”
That message? A rallying cry for women to embrace discomfort, chase purpose, and own their growth.
A Culture of Commitment
GCash President and CEO Martha Sazon summed it up perfectly:
“At GCash, we don’t just celebrate women—we invest in their success.”
And it shows. Women make up 47% of GCash’s workforce and 49% of its leadership—a stat that blows past industry norms. Add to that its 2023 partnership with Connected Women to equip Filipinas with STEM skills, and you’ve got a company walking the talk.
Lighting the Way
Each honoree received a plaque that symbolized light and strength—fitting, because their stories shine with clarity and courage. Through initiatives like She Can, GCash is building more than a business. It’s nurturing an ecosystem where women thrive, lead, and leave legacies.
Because when women rise, everyone rises.
Read more at www.gcash.com.
