“WALANG KUMIKITANG pelikulang Tagalog ngayon (No Filipino movies make money these days),” film booker Leah Javier said during the birthday bash of Ben Yalung, also known as M-7 in the industry.
“Wala talaga. ‘Yung iba, kahit malalaking produksyon, basta maipalabas lang ang mga pelikula nila pero bokya rin (Really nothing. Even projects of big film productions don’t make money. They just want to release their movies but they bomb at the box-office just the same),” lamented Leah.
“How about movies in the forthcoming Cinemalaya?”
We harped on Javier one month before the opening of the 2026 Cinemalaya Philippine Independent Film Festival.
“Well, si Mell Navarro na ang makapagsasabi n’yan (Let’s ask him about it),” Javier chuckled.
Unfortunately, Mell, a movie scribe with penchant as well with small-budgeted films wasn’t around during the opening of the 22nd Cinemalaya at the Grand Atrium of Shangri-La Plaza Mall in Mandaluyong City.
Navarro has a mouthful of sweet notes on the indie spirit that includes Cinemalaya.
Typhoon Maymay
From the looks of it, though, with Typhoon Maymay unleashing its wrath and fury with heavy rains and gusty winds last week, the pouring in of guests and supporters of the annual film fiesta from the Cultural Center of the Philippines (CCP) and Cinemalaya Foundation, was a glimpse and a glimmer of hope.
Despite the heavy downpour, the sun shines brightly after the storm for Cinemalaya 22.
No matter the bad weather, a good reception was seen at the kick-off ceremony.
The Grand Atrium was filled to the rafters with stars, filmmakers, creatives, arts bureaucrats, movie press, cineastes, fans, kibitzers and other industry stakeholders.
Before the program proper, transgender host KaladKaren showed the arrival of participants on the red carpet.
Ganggang by JL Burgos
Most refreshing and standout were the appearances of newbies who starred in the Short Film and Full Feature Film sections like the female child star in the short featurette, Alycia Avila directed by Norvin de los Santos and the four young boys, namely Raine de la Cruz, Kenneth “Butchoy” Vincent Mendoza,
Don Rishmond Cerbito and Prince España in the full-length entry to the main derby, “Ganggang” with the progressive film educator and revolutionary JL Burgos and a lot more charmers and optimists of the local film industry.
Most of the attendees at the opener were warriors who never say die in the battle to prevail in the art and business of Philippine cinema like multimedia thespian, writer and director Bibeth Orteza, screenwriter and actress Raquel Viilavicencio and arts manager Manet Dayrit.
Award-winning actress and Philippine Educational Theater Association (PETA) stalwart alumnus Ruby Ruiz (main headliner of “Status: Rejected,” one of the official entries in the full-length main competition directed by Vahn Leinard C. Pascual) was inspired once more about the never ending enthusiasm of the film community.
Each time KaladKaren announced the presence of 2026 Cinemalaya participants, there was always the sign of progress.
Klea Pineda, Janella Salvador
In the program proper, meanwhile, hostesses Klea Pineda and Janella Salvador couldn’t discount the significant contributions of an international film like “Enjoy Your Stay,” the opening film which features A-list Filipino actresses Ruiz, Mercedes Cabral, Madeleine Nicolas, Donna Cariaga, Hasmin Killip and Anna Luna collaborating with Filipino director-writer Honeylyn Alipio, Swiss filmmaker Dominic Locher, French actor Alexis Mamenti and other European creatives to make an impactful tentpole about female Overseas Filipino Workers (OFWs) as cleaners in Switzerland, one of them, Luz (Cabral) who acts as the leader of the Pinays who unscrupulously pirates other maids from other employers to join them in deceitful yet caring ways.
Judging from the SRO crowd in Red Carpet 1 and 2 cinemas simultaneously screening the film however on free admission, it is safe to say that Filipino film co-productions see a rosy future.
Add to this was the inspiring speeches of CCP, Shang management and Cinemalaya Foundation prime movers.
CCP President Kaye Tinga talked about the cooperation among them to advance arts and culture in the country while Shangri-La Mall Executive Vice President for Retail and Commercial Jovita Polloso thanked the filmmakers for the contents they created for commercial consumption of the mallers and audiences.
New and provoking thoughts came from special guest speaker Jose Javier Reyes, Chairman and Chief Executive Officer (CEO) of the Film Development Council of the Philippines (FDCP), Cinemalaya President Laurice Guillen, Carlitos Siguion-Reyna, Cinemalaya Monitoring and Competition Head and Chris Millado, Cinemalaya Festival Director.
The Odyssey and Spiderman
Without naming names, Hollywood blockbusters “The Odyssey” and “Spiderman: A Brand New Day” have been taking the local box-office by storm making hundred millions of pesos yet Filipino products have remained unpatronized.
Referring to Filipino filmgoers, Javier Reyes observed: “The price of tickets doesn’t matter. The money and the enthusiasm are there but we must make movies that are worth the money they pay for.”
For Joey, Cinemalaya is an alternative for the industry to earn money.
He believed that Cinemalaya is the future of Philippine cinema.
Laurice expounded on the issue and use of Artificial Intelligence (AI) in filmmaking.
According to Guillen, AI is a wonder that should not fear or surrender us but to recognize its meaning and purpose.
“Technology alone doesn’t make a film but also the human heart. Therefore, we must discern how to make use of AI,” the director said in more ways than one.
Carlitos enumerated the official line-up in this year’s fest while Chris hoped the 22nd Cinemalaya beats, transcends and transforms the rains into earnings at the tills.
Cinemalaya Theme Song
Meanwhile, here’s the list of the official entries and their creators: For the short films, “Elenita Elena Elaine” by Gabriela Serrano; “Honey, my Love, so Sweet” by JT Trinidad; “Hoy, Hoy, Ingat!” by Norvin de los Santos; “kung paano kakalas.” by Joseph Vitali; “Para-Paraan” by Mae Chan Li; “Runo!” by Lysa Catolico and Jazmine Gin Pateña; “Silkscreen” by Rey Anthony Villaverde; “Sorbetes” by Jennissie Gilbuena; “The Keeper” by Nolan Rae Fabular and TRNZ and “The River Flows in Different Places” by Lot-lot Hermosura.
For the full-length features, Dustin Celestino for “A.ni.mál,” Ma-an Asuncion-Dagñalan and Abet Pagdagdagan Raz for “2 Valid IDs,” JL Burgos for “Ganggang,” Mark Duane Angos for “Hand of God,” Giancarlo Abraham and Guelan Luarca for “Mag-iina,” Alpha Habon for “Kaka sa Yawan,” David Corpuz for “Tayo Lang ang Nakakaalam” and May-I Guia Padilla for “Tirik.”
Before ushering the film festival screenings, Original Pilipino Music (OPM) Noel Cabangon rendered a new revitalized interpretation to the Cinemalaya anthem delineating the ancient balanghai boat.
There are too many exciting Cinemalaya films.
At random and availability in a Gateway cinema schedule, “Tirik,” about a moral dilemma of a taxi driver cum Extra Judicial Killing (EJK) accomplice and a spiritual judgement of a priest with Rocco Nacino as the main lead was a mild success two nights after the opening on a half-filled hall.
Let’s catch up with other worthwhile movies in this Cinemalaya season.