Wednesday, September 3, 2025

Surfing The Future

WHY GEEKS ON a Beach Matters More Than Ever

Picture this: flip-flops in the sand, laptops on the table, and some of the brightest minds in tech brainstorming under the Cebu sun. Welcome to Geeks on a Beach (GOAB), the Philippines’ quirkiest yet most powerful gathering of innovators, entrepreneurs, investors, and policymakers. It’s not just another tech conference—it’s a movement that proves world-changing ideas can grow even where the Wi-Fi signal might compete with the sound of the waves.

From its debut in 2013, GOAB has become the launchpad for Philippine startups. Deals have been struck over coconuts, partnerships sealed in boardshorts, and bold ideas given wings that carried them as far as Silicon Valley. Eight years on, GOAB has matured into more than an event—it’s the beating heart of the country’s innovation ecosystem.

And on October 1-3, 2025, GOAB 8 is back in Mactan, Cebu, with a theme that couldn’t be timelier: building a resilient future with technology.

Why it matters now

We’re living in a world reshaped by global disruptions and the relentless rise of Artificial Intelligence. It’s thrilling, yes—but also terrifying if you’re unprepared. GOAB is the rare space where startups, investors, governments, and dreamers don’t just talk about the future—they start building it together.

Organizers call it the “GOAB magic.” It’s not just the panels, pitches, or masterclasses (though this year’s AI deep-dives sound). It’s the serendipity of collisions: a coder meets a policymaker, an investor meets a scrappy founder, and suddenly the next billion-peso startup is born.

Tina Amper, GOAB’s visionary organizer, says it best: “If you want to see where the future of startups and technology is being built, you’ll find it at GOAB.”

What’s new this year?

• GOAB Beach Club: A year-round membership platform so the energy doesn’t fade when the tents come down.

• Startup Demos: More entrepreneurs, more pitches, more chances to turn raw ideas into game-changing ventures.

• AI Masterclasses: From beginner-friendly GenAI sessions to advanced integrations for developers and execs.

• Global + Local Experts: A powerhouse lineup—from Silicon Valley veterans to Filipino founders building the future right here at home.

And yes, it’s still on the beach. 

The bigger picture

GOAB isn’t just about startups. It’s about resilience. It’s about teaching communities and companies alike to adapt, collaborate, and thrive in an unpredictable world. With strong support from DICT, DOST, DTI, and powerhouse venture firms, GOAB shows what happens when government, business, and civil society row in the same direction.

That’s not a conference. That’s a blueprint for the future.

Why you should care

Because the next life-changing app, the next sustainable enterprise, or the next Filipino unicorn might just start here—in flip-flops, on the sand, with a crazy idea scribbled on a napkin.

If you think tech and startups are only for geeks, think again. GOAB is proof that innovation belongs to all of us. And whether you’re an entrepreneur, investor, policymaker, or just a curious dreamer, this is your invitation to surf the future.

See you at the beach. 

Tickets: geeksonabeach.com

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Cheryl Luis True
Cheryl Luis True
Cheryl Luis True is a mom, word weaver, and digital dynamo. As a writer, columnist, and social media specialist, she tells stories that spark change. Now championing good governance, she bridges government, business, and CSOs to build empowered communities from the ground up.