IBM and Scuderia Ferrari HP recently introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million “Tifosi” or Ferrari race fans closer than ever to cars, drivers and races they love, particulary Formula One.
“IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “With AI (artificial intelligence), we’re creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it’s race weekend or not.
“This app is about bringing all our fans closer to the heart of the racing world of Ferrari,” said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. “With IBM’s cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name.”
Now available in English and – for the first time – Italian, the app includes an all-new Race Centre and Racing Insights built with IBM watsonx delivering a more immersive experience. These artificial intelligence-powered features aim to bring fans even closer to all the Scuderia Ferrari HP action from race weekend and include:
- AI-generated race summaries: Post-race recaps of the Scuderia Ferrari HP team’s performance that are available within hours of a race’s conclusion. Using LLMs on watsonx, the team’s complex race data is transformed into compelling narratives that include reflections from the Scuderia Ferrari HP drivers and team principal.
- Post-race insights and data visualizations: Dynamic visuals, created from technologies on watsonx, that allow fans to interact with and see post-race driver and car data including telemetry, weather, track conditions, session results, car and tire strategies.
- Historical driver and team insights: Analysis that provides fans with comparisons of key 2025 race moments to past Scuderia Ferrari HP race milestones including car, driver and track moments. These insights are generated by LLMs on watsonx, including IBM Granite, and are embedded within the AI-generated race summaries and other Scuderia Ferrari HP content.
Alongside Race Center, IBM and Scuderia Ferrari have launched new app features designed to deliver fans personalized and interactive fan experiences year-round — 24/7, 365 days a year.
IBM and Scuderia Ferrari said they will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team’s vast amounts of current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in ways that deepen the connection between Tifosi, F1 fans, and the world’s most renowned F1 racing team.
