“Lesser-known cities fulfil a different job. They let travelers connect with a destination, inviting travelers to experience the place in a more immersive and unstructured way,” Klook said.
KLOOK, A LEADING pan-regional experiences platform in Asia Pacific, finds from traveler reviews that lesser-known destinations, such as Bohol in the Philippines, offer deeper emotional connection for travelers.
The platform said that lesser-known tourist and travel destinations, based on their study of 374,000 reviews showed that lesser-known cities appear to leave a deeper, longer-lasting impression, extending the joy of travel beyond the trip itself.
“Lesser-known cities fulfil a different job. They let travelers connect with a destination, inviting travelers to experience the place in a more immersive and unstructured way,” Klook said.
Reviews of activities and experiences in lesser-known cities stand out for their vivid storytelling and deeper emotional depth, often revealing more of the reviewer’s personality, voice, and perspective.
According to Klook, on top of describing the things-they-do, travelers reflect on the people they met, the moments that surprised them, and the memories that stayed with them.
Hence, experiences in lesser-known cities appear to leave a deeper, longer-lasting impression, extending the joy of travel beyond the trip itself.
BOHOL AMONG IMMERSIVE
Klook took a quote from a traveler who went to Bohol to try paddleboarding in Napaling Reef in Panglao.
| “We booked a two-person cliff SUP paddle board. There were two instructors for two people. It was super safe, beautiful, fun, and friendly. It was really recommended. I beg everyone to try it. It was so fun that I fainted. I could take a shower after the trip, and they provided clean towels! I plan to learn free diving next time! I recommend it 10,000 times. It is absolutely worth the money!,” the traveler’s quote said. |
Other lesser-known travel destinations in the Asia Pacific that offered a more emotional connection based on Klook’s study include Hobart, Australia; Chiang Mai, Thailand; and Phu Quoc, Vietnam.
“We study traveler reviews because they offer a window into what travelers value, and serve as a mirror for Klook to reflect on the quality of our offerings,” said David Liu, Chief Customer Experience Officer, Klook.
“Reviews are especially important for high-value travel experiences, where the cost isn’t just monetary but also time and opportunity,” he added.
