Tuesday, July 21, 2026

Much Ado About Self-Imposed Viva Mall Tour Coverage

NO QUIT, no surrender.

This is the motto of a movie reporter at this time of confusion and volatile corporate relationships in the biz.

Imagine, I’ve been in the industry for more than fifty years and I am still riding in the indie spirit.

It’s like this.

Young fashion designer Erick Valena invited me to a recital of his kiddie music students at Robinsons Galleria but instead landed us in a different mall near my house in San Pedro, Laguna which is the South Gokongwei hub.

I was with entertainment journalist JC Nigado and without wasting time, I decided to stick around for the mall tour of ViveOne series “My Husband is a Mafia Boss,” its giant tarp tacked at the entertainment hall at the heart of Galleria South.

When the cast members led by Joseph Marco, Rhen Escano, Ashtine Olviga, among others, were obviously rushed covertly inside the makeshift backstage dressing room of the mall because I could hear the shrieks and frenzy.

Then the fan hysteria had subsided.

In no time, I approached the reception desk if I could get into the cordoned floor and cover the event.

The Viva female staff wouldn’t let me in.

“Kailangan po, may (There should be) coordination,” she insisted.

I wanted inside the cordoned audience to make myself comfortable by taking photos from a vantage point that’s why I rubbed in my identity.

Still, no allowing in no matter how much I explained my initiative to cover the event to be published in my many media outlets.

Well, the event wasn’t carrying a ticklish issue that could compromise or incriminate anyone.

As a matter of fact, it was a promotion of a product or a TV show that needed publicity and advertising.

Well, no lessons learned.

I was able to gather stories from the launch in all its angles just the same at the side lines.

I just had to eat my humble pie and move on to the next subject.

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