Monday, January 12, 2026

When Everyday Feels Like GDay: Globe at 10

HAVE YOU EVER had one of those small, ordinary days suddenly turn extraordinary—like a friend surprising you with your favorite snack, or stumbling upon a song that feels written just for you? That’s the kind of magic Globe has been sprinkling into our lives every September for the past ten years through GDay.

What began as a simple “thank you” has grown into a nationwide celebration—a love letter to customers, wrapped in rewards, music, surprises, and meaningful experiences. Ten years on, Globe isn’t just handing out perks—it’s reminding us that joy doesn’t always need to be grand. Sometimes, it’s the little things that make us feel most valued.

As Bianca Wong, Globe’s VP and Head of Feel Valued Tribe, beautifully put it:
“The most meaningful rewards are the ones that feel personal, those that are made just for you.”

And true enough, this year’s GDay feels tailor-made for every kind of Filipino.

In malls, neighborhoods, and city corners—Pop-up booths are turning everyday spaces into playgrounds of delight. Imagine doing errands and suddenly stumbling into games, promos, and giveaways that feel like they’ve been waiting just for you.

On the GlobeOne app—surprises arrive with a tap. Vouchers, lifestyle perks, mystery gifts—sometimes it’s just the little notification that makes your day brighter.

For the fans—a dream afternoon with P-pop sensations BINI awaits over 1,500 lucky customers. Because GDay isn’t just about gadgets and prizes—it’s about creating memories you’ll keep long after the lights dim.

And speaking of prizes—Globe is thinking big. A ₱50,000 grocery spree? A family trip to Japan? Gadgets? Even a brand-new electric car and a house-and-lot? The G Raffle Rush is proof that Globe knows how to dream with us—and for us.

But here’s the heart of it: GDay isn’t really about the prizes. It’s about the feeling. That rush of being seen, of being celebrated, of being reminded that even in our busiest, messiest, ordinary lives, we matter.

Ten years of GDay and Globe is still whispering the same promise:
“We celebrate you—not just today, but every day.”

And maybe that’s why it hits differently. Because at the end of the day, what we all crave isn’t just rewards—it’s connection, recognition, and those small moments of joy that make us feel at home.

So here’s to Globe, to ten years of making everyday a GDay—and to many more little surprises that turn the ordinary into extraordinary.

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Cheryl Luis True
Cheryl Luis True
Cheryl Luis True is a mom, word weaver, and digital dynamo. As a writer, columnist, and social media specialist, she tells stories that spark change. Now championing good governance, she bridges government, business, and CSOs to build empowered communities from the ground up.