Thursday, August 14, 2025

Why Ilonggos Call Jake Ejercito “Langga”—And Will He Finally Meet “The One” in Iloilo?

What is it about Jake Ejercito that makes Ilonggos collectively sigh, “Ay, langga gid!”? Maybe it’s his effortless charm, his fluency in Ilonggo endearments, or that irresistible way he connects with fans. Whatever the reason, one thing’s for sure—when Jake takes the stage at Crossroads: An USWAG Free Concert on March 14 at La Paz Plaza Football Field, Iloilo will once again welcome him with open arms and loud cheers.

The moment Jake started peppering his social media posts with Ilonggo phrases, netizens knew he was one of us. A certified “palangga,” his playful and affectionate interactions with Ilonggo fans sealed the deal. His previous visit left hearts fluttering and the crowd swooning, but the question remains: Will this be the time he finally meets “the one” he’s been searching for?

With Michael Pangilinan setting the mood with his soulful ballads, Eian Bryle reviving Dante Beriong’s “Hala Bira,” and The Good Days promising an electrifying set, Jake will be in excellent company. Not to mention, the fabulous Uswag Drag QueensSedusam Jaja Collins, Venus Verosika, Jada BV, and Viper—who will add glitz and glamour to the evening.

And let’s not forget The First Edition Band with Angel Villaruel and Richmond Gealon, alongside the ever-engaging Emman Abatayo of Your X Boyfriends. With this star-studded lineup, Iloilo is in for an unforgettable night of music, passion, and pure entertainment.

But back to the real question: Will Langga finally find his Langga?

The city is ready. The stage is set. And somewhere in the crowd, maybe—just maybe—Jake’s “the one” is waiting. Kitaay ta sa Crossroads: An USWAG Free Concert!

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Cheryl Luis True
Cheryl Luis True
Cheryl Luis True is a mom, word weaver, and digital dynamo. As a writer, columnist, and social media specialist, she tells stories that spark change. Now championing good governance, she bridges government, business, and CSOs to build empowered communities from the ground up.